Part 2 — building the brand. When I landed my first proper commission, I didn’t buy a new car or pay myself — I bought a van and developed the brand. For me, it was a foundation stone. It meant I could move machines and materials, deliver work, get to exhibitions and be more self-sufficient. But I didn’t want it to just be a van. I wanted it to have presence. I commissioned @andysingleface to create a hand-cut paper artwork that brought together the mascot, the work and the thinking behind the s
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Part 2 — building the brand. When I landed my first proper commission, I didn’t buy a new car or pay myself — I bought a van and developed the brand. For me, it was a foundation stone. It meant I could move machines and materials, deliver work, get to exhibitions and be more self-sufficient. But I didn’t want it to just be a van. I wanted it to have presence. I commissioned @andysingleface to create a hand-cut paper artwork that brought together the mascot, the work and the thinking behind the s
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