2025 was truly memorable for Gap, we launched Better in Denim campaign – a celebration of personal style and self-expression. Together, we collaborated with iconic talent, from Katseye on screen to… | Fabiola Torres | 13 comments
2025 was truly memorable for Gap, we launched Better in Denim cam…
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Gap has unveiled 'Better in Denim,' its Fall 2025 campaign starring global girl group KATSEYE. Set to the iconic early-2000s anthem 'Milkshake' by Kelis, the campaign reintroduces low rise denim into the cultural conversation through a genre-blending dance choreographed by Robbie Blue. Directed by Bethany Vargas and shot by Bjorn Iooss, the campaign captures the spirit of individuality — championing denim as a canvas for self-expression, unity, and style that transcends generations. Read here: h
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Gap has unveiled 'Better in Denim,' its Fall 2025 campaign starring glo…
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Gap launches Fall 2025 campaign featuring girl group KATSEYE
Gap launches Fall 2025 campaign featuring girl group KATSEYE
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KATSEYE brings back low-rise denim in Gap dance campaign
KATSEYE brings back low-rise denim in Gap dance campaign
8 months ago
marketing-interactive.com
Gap just unveiled its Fall 2025 campaign, “Better in Denim,” starring the multicultural girl group KATSEYE. The energetic ad features the members dancing to Kelis’s “Milkshake” in Gap’s updated Low-Rise and Long-&-Lean denim styles—a vibrant 90-second visual that blends nostalgia with bold, modern flair. With members hailing from the U.S., Philippines, South Korea, Switzerland, and more, KATSEYE brings global representation front and center. The campaign’s choreography—directed by Robbie Blue—sp
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Gap just unveiled its Fall 2025 campaign, “Better in Denim,” starr…
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