7 PS OF MARKETING: the marketing mix 7Ps is a framework of seven elements—Product, Price, Place, Promotion, People, Process, and Physical Evidence—that helps businesses develop and execute an effective marketing strategy for products and services. Initially composed of the "4 Ps," it was extended to the "7 Ps" to better address the complexities of service-based businesses and evolving customer needs | Rohit Chandra Thakur