1 day ago · Taylor Swift may not be on the NFL payroll or have official football merchandise, but the singer is responsible for bringing a billion dollars' worth of publicity to the sport, according to Apex ...

1 day ago · Taylor Swift brings $1 billion of publicity to NFL, according to marketing firm The pop star confirmed her relationship with Kansas City Chiefs' tight end Travis Kelce in September 2023 and has ...

1 day ago · Taylor Swift has brought nearly $1 billion of publicity to the NFL since she began dating Travis Kelce in 2023, according to a new report.

6 days ago · Taylor Swift, the girlfriend of Kansas City Chiefs tight end Travis Kelce, has helped give the NFL a huge boost since her relationship with Kelce began in September 2023. Swift has attended 23 ...

1 day ago · The football league enjoyed a "Taylor Swift effect" of spikes in ticket sales and merchandise, especially among female fans, according to new data.

Feb 9, 2025 · Going into the Super Bowl, the “Taylor Swift effect” on the NFL looks even stronger than it did at this time last year. Here’s why.

Feb 12, 2024 · Front Office Sports first reported the pop star generated more than $330 million for the NFL and Chiefs, according to Apex Marketing Group. Swift attended 12 games leading up to the Super Bowl...

Feb 11, 2024 · Explaining how much money, revenue and value Taylor Swift has made for the NFL and Chiefs for her impact on the game this season.

Oct 6, 2023 · Taylor Swift and Travis Kelce have remained mum about their status since the pop superstar began attending the Kansas City Chiefs tight end's games.

Feb 11, 2024 · Taylor Swift’s attendance at her first Kansas City Chiefs game on September 24 spawned an unexpected viewership surge among her fans, known as Swifties, and American football buffs.