Portland’s WNBA expansion franchise, which begins play next season, announced its name and branding Tuesday — reviving the moniker of the city’s previous WNBA team.

Portland was awarded a new WNBA team last September. The team is run by Raj Sports, led by Lisa Bhathal Merage and Alex Bhathal, who also own the Portland Thorns of the National Women’s Soccer League. They paid $125 million for the WNBA franchise.

Don’t name your new WNBA team Portland Fire if you aren’t prepared to have your welcome party during a heat wave. It might not be a universal lesson, but it was an important one learned, possibly too late,