I first clocked it on a Parisian friend, who donned an oversized version with black jeans and sneakers. Despite the overall ...

The "Bugatti Challenge" features people sitting on the floor, pretending to drive a car, as someone off camera pulls their ...

Born between 1997 and 2012, a meaty chunk of Gen Z experienced pivotal, transitional years of high school, university and ...

I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, ...

Then, the neon agenda vanished, swapped out for muted, understated pastels. For almost a decade, the neon bra lay dormant – ...

Consumers on social media are challenging themselves to stick to only the necessities in July and pull back on spending to save money.

The trend cycle in today’s digital landscape moves fast—so fast, in fact, that you may have forgotten that “Little Miss” memes, “My money don’t jiggle jiggle” or even the infamous ...

In a trend-saturated market, 12 Matcha stands out by grounding its NYC café in ritual and authenticity—turning a great ...

If you’re drawn to water, now’s the time to make it part of your travel plans. Studies link time near oceans, lakes, and ...

→ Buy the dip: the trend that keeps stocks from crashing → Warren Buffett has created a $348bn question for his successor → What happens when a hegemon falls?