For decades, the Goldman Sachs logo has usually appeared in a blue box, designed by in 1970 by Lippincott. The new design escapes that constraint and is being used on a plain white or blue ...

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The new logo is a plain, black-and-white text design that vertically connects the "G" in Goldman with the "S" in Sachs — a nod to a logo the investment bank used for decades and largely retired ...

Reuters. The logo for Goldman Sachs is seen on the trading floor at the New York Stock Exchange (NYSE) in New York City, New York, U.S., November 17, 2021.

Goldman Sachs logo. Business Insider reports that it's seen a "180-page document explaining the changes". This tome reportedly notes that the new logo represents the bank's "heritage" and "culture ...