We spoke to agency professionals about the innovations they observed during Diwali 2025, ones that worked and whether AI ...

KIT Global is a digital marketing agency, delivering performance-driven solutions across regions through its network of ...

Festive ads still show women as caregivers. But some brands are changing this, raising the question of whether advertising ...

This case study dives into Swiggy’s ‘Bhog Elo Char Chakay’ campaign, bringing a mobile Durga Puja pandal to Kolkata’s streets, serving bhog to over 400 street dogs.

Siddharth Gupta of Britannia, shares how the brand is keeping its legacy brands fresh through cultural storytelling, tech ...

Instead of focusing solely on the day of the festival, brands this year strategically broadened their focus to the multi-week ...

Ashutosh Valani of RENÉE Cosmetics breaks down how authenticity, community, and entertainment have become the new currency ...

Instamart’s InstaUllulympics during Durga Puja made participants compete with 'ullu-ullu-ullu-ullu' cheers to unlock festive ...

In a market defined by tradition, the incense brand is leveraging a 75-year legacy to navigate the complexities of quick ...

Each year, brands flood screens with storytelling, and we list the top 50 Diwali campaigns capturing the festival’s essence ...

OpenAI now plans to safely relax the restrictions in most cases that were implemented to ensure the chatbot approached ...

We look at how North India’s Diwali, rooted in the spirit of homecoming, finds its reflection in today’s ads, blending ...