The pharmaceutical company’s latest partnership with Incremental and Skai drove a 32% boost in iROI, delivering nearly a ...

According to the Spring 2024 edition of the CMO Survey, social-media investments declined from 17% in spring 2023 to 11% in ...

Sir Martin Sorrell, the founder and former chief executive of WPP, has claimed that the “role of a CMO has got easier”.

Created by the Fuse agency, Google Pixel’s “Switch like Sol” features Campbell strolling through a Grand Designs-esque ...

Dentsu has expanded EVP and global COO Guilio Malegori’s roles to chairman and CEO, Dentsu Americas. With Malegori’s ...

Globally, the new Leo will be co-led by Marco Venturelli and Agathe Bousquet, who successfully led Publicis Conseil to the ...

MMT and 26 DX hired Rebecca Crook as CEO. MRM announced Jon Taylor as its first global chief data officer, Joi Patrick as global chief talent officer and Alfonso Marian as chief creative officer for ...

JCPenney is doubling down on its reinvention efforts. Fresh off naming Mischief @ No Fixed Address as its new creative agency – an indication of its bold ambitions for modernizing the brand – the ...

During the latest episode of E.l.f. Beauty’s purpose-driven series, Show Your (s)e.l.f., Nguyen detailed the obstacles — and successes — that pre-empted her astronaut career, including her activism to ...

Taylor Swift leads the pack as the No. 1 celebrity viewers want to see in a Super Bowl ad – and the halftime show. Joining her in the top 10 are music, sports, and pop culture heavyweights, as well as ...

The last time Autumn Communications jumped into action in this way, Reinstein recalled, was immediately following the October 7 attack on Israel by militants from Hamas-controlled Gaza. The agency ...

Yes, the signature Pantone 285C, “Walmart medium blue,” color is more saturated. The font is bolder. The brand’s spark logo — which represents the inspiration Sam Walton felt when opening the world’s ...