LISBON (WGME) -- The 41st annual Moxie Festival is now underway in Lisbon. The theme this year is “Hang loose and drink Moxie ...

The Moxie Festival is back! You can join Moxie lovers from all over the world for three days of fun. In addition to the ...

The Moxie Festival, which celebrates all things Moxie, hit a high note on Friday when more than ten thousand visitors were ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

The event was part of Moxie Festival celebrations.

Moxie Festival co-coordinator Kate Madore holds a can of Moxie on April 29 at Frank’s Restaurant and Pub on Main Street in Lisbon Falls. Russ Dillingham/Sun Journal.

The three-day festival will be held from Friday, July 8 to Sunday, July 10. The events will include the traditional Moxie Parade, fireworks show, 5K road race, a car show and Moxie chugging event.

Moxie Festival, held in honor of the unusual-tasting soda — also Maine’s official soft drink — is one of several annual Midcoast events to have been altered, ...

The chug-off looks to be just one of the many highlights this year when the three-day Moxie Festival gets underway Friday with a luau theme and the slogan “Hang Loose, Drink Moxie.”. With that ...