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Former Trader Joe’s ‘Two-Buck Chuck’ winery — now a luxury Napa estate — hits the market for $35M
The Northern California estate is where Shaw first produced his wines, including the vintage known as “Two-Buck Chuck,” so nicknamed for its budget $2 price tag at Trader Joe’s. The winery ...
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The Real Reason Trader Joe’s Sells $2 Wine
Trader Joe’s is known for fairly cheap prices, but arguably its most famously priced item is Charles Shaw wine, otherwise known as Two Buck Chuck. While not everyone may know the secrets of ...