Sonny Vaccaro, the man behind Michael Jordan's 1984 Nike deal, said that his friendship with Deloris Jordan is still intact ...

Michael Jordan and Nike have a partnership widely considered the most successful athlete-endorsement deal in history. Since the release of the Air Jordan sneakers in 1985 to Jordan's current role ...

Bo Knows Endorsements . Bo Jackson, a star in both the NFL and MLB, ... Deion Sanders was Nike’s second signature athlete after Bo Jackson, but Nike didn’t make him cross trainers.

Nike is one of the brands sponsoring many famous athletes. When you think about where the world’s wealthiest athletes are making their endorsement money, it comes from many brands we regularly ...

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

NFL Nike NFL athletes give stunning Colin Kaepernick endorsement in new ad: 'He got another good six years left' Kaepernick last appeared during the 2016 season ...

To discover the all-time worst athlete endorsements, ... Once a celebrated sports icon and a major draw for brands like Nike, Lance Armstrong’s endorsement deals took a massive hit following ...

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who ...

Brooklyn Nets star guard Kyrie Irving is not involved in an endorsement partnership with Nike Inc. NKE anymore. “Kyrie Irving is no longer a Nike athlete,” the company said in a statement.

At the “Just Frame It: How Nike Turned Sports Stars into Superheroes” exhibition, visitors viewed vintage sports posters featuring athletes like Michael Jordan, Bo Jackson, and Billie Jean King. They ...

Nike is increasing their time in-front of consumers through content and athlete endorsements. It’s working. In 2023, Nike signed a five-year deal with USA Women’s Gymnastics ahead of the 2024 ...