From reshaped teams without a CMO to growth in performance marketing and social media, the hiring landscape for marketers ...
Speaking to investors today (22 October), CEO Axel Dumas described the third quarter as “particularly solid”, citing the ...
New rules restricting how ‘less healthy’ food and drink (LHF) can be advertised came into play at the beginning of this month ...
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Benefitting from £400m in direct switching from competitors, Lidl notched up 38 million more customer visits compared to last ...
Marketing leaders face mounting pressure to justify every dollar spent and prove tangible business impact. The 2025 ROI ...
After notching up its best ad sales quarter to date, the streaming giant claims its advertising business is making “considerable progress”.
With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...
Audi’s UK marketing boss says its four decade partnership with agency BBH has allowed the car marque to “be bolder than most ...
B2B brands are ramping up their focus on creating content and investing in social media to generate leads and drive ...
The meal box brand wants to move beyond competing with category rivals to take on the supermarkets and win a bigger share of ...
The Coca-Cola Company is banking on product and packaging innovations to help it continue to drive growth against a stagnant ...