Torrey Tayenaka is the co-founder and CEO at Sparkhouse, a full service Orange County based video production agency. Sparkhouse is known for transforming video marketing and advertising into real ...

Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC).

With so many branding strategies in marketing to choose from, it may be difficult to pinpoint which brand strategy types work well for your business. Explore this deep dive into the types of brand ...

US President Donald Trump is reportedly pressurizing Taiwan Semiconductor Manufacturing Company (TSMC) to either acquire a 49% stake in Intel or commit to investing an additional $400 billion in the ...

In our guide, we will explore 10 companies that failed to adapt. You can learn a lot from these cautionary tales of businesses that failed and became dead companies. This insightful journey through ...

Great taglines have a few things in common — they’re memorable, short, and they perfectly define a brand. Creating a business tagline requires some specific steps and a lot of attention to detail ...

From startups to Fortune 500 companies, it’s important to analyze project management statistics to ensure that every project runs smoothly and is as efficient as possible by learning what works and ...

President Donald Trump’s signature tax and spending bill, which is named “One, Big, Beautiful Bill,” has officially been passed by both houses of Congress. The Senate passed the bill earlier this ...

The question ‘What is Social Marketing?’ has emerged as an all too common conversation in marketing circles – so dig into this deep dive guide and discover how to implement social marketing through ...

Florida has allowed stem cell treatments that are not approved by the FDA. The Republican-governed state joins the growing list of states allowing non-FDA-approved stem cell treatments. Here’s ...

Understanding the importance of marketing is crucial for a wide range of reasons. Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw ...

More and more data is being created every day. We are storing more information for each person, and we are even starting to store more information from devices, too. Internet of Things is not ...