Leaving Under Armour in 2026, fans are anxiously awaiting to see where Stephen Curry will take Curry Brand in sneaker free agency.

Stephen Curry and Under Armour have ended their long-term partnership. Curry Brand will now operate independently from Under Armour. Curry: “Under Armour believed in me early...I’ll always be grateful ...

The Under Armour sneakers worn by Stephen Curry of the Golden State Warriors. After more than a decade together, Under Armour Inc. and NBA star Stephen Curry on Thursday said they would be parting ...

The sneaker world has had its eyes fixed on Stephen Curry since November. The 37-year-old sneaker free agent appeared to be enjoying his time without Under Armour, sporting a wide range of sneakers to ...

Steph Curry and Under Armour’s failed bid to have WNBA superstar Caitlin Clark join his brand last year was a “sore point” for the Warriors guard before splitting from the sportswear company this ...

Under Armour and Steph Curry will end their 13-year partnership, effective immediately. Curry Brand is free to find another retail partner. Under Armour plans to focus on what CEO Kevin Plank called ...

After a partnership that lasted roughly 13 years, Stephen Curry and Under Armour have parted ways so the NBA superstar can focus on his own independent brand. The 11-time All-Star left Nike for Under ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Stephen Curry and Under Armour made their breakup official on Nov ...

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse Nike. The deal was considered a defining moment in Curry's ...

Under Armour’s struggles are no secret. But its announcement that it is parting ways with Steph Curry — the NBA’s greatest shooter and the athlete who was supposed to anchor UA’s basketball ambitions ...