Ever look through a brochure or online configurator and wonder how automakers come up with the names for the paint colors? They research, deliberate and focus-group the heck out of them until they’ve ...
Automaker Stellantis didn't have a great year in 2024, with sales down, calls to offload its brands and even the sudden departure of its CEO. There was one glimmer of hope for the company, though, as ...
Stellantis, the company in charge of brands like Jeep, Dodge, Ram, and Chrysler, today announced that it is bringing back the SRT brand and is hard at work ensuring the resurrected marque is staffed ...
Chrysler unveiled the all-new 2013 SRT Viper at the 2012 New York Auto Show, having high hopes with regards to sales. Unfortunately for them, the Viper got off to a horrible start once it hit ...
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The return of SRT is a big deal for Dodge's languishing performance portfolio. "It's time to get loud again." That was the edict from Dodge surrounding the recent return of the SRT brand. The same ...
As SRT readies its return to the 24 Hours of Le Mans with the all-new Viper, a new GT3 customer car is on the loose: the SRT Viper GT3-R. And it's priced from $459,000. That might sound like a lot of ...
Earlier this month, Stellantis North America announced that the famous SRT division is making a comeback. Though we might be getting ahead of ourselves, here are five SRT models that we hope will also ...
The guys at SRT have released this image of the new 2013 edition of the Viper donning the car’s trademark stripes. This is the first time we’ve seen the new model with the double stripe pattern, and ...