Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...
Like every new technology, artificial intelligence (AI) creates new opportunities, risks, and uncertainties. However, AI is special—the first technology that can replace and surpass human intelligence ...
Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...
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