The MarketWatch News Department was not involved in the creation of this content. Built around madInsights and madBuys, the new ecosystem delivers end-to-end visibility across marketing intelligence ...
Programmatic advertising is experiencing a dramatic shift. Conversational and agentic AI are here, and their effects are already being felt. Microsoft announced the shuttering of its DSP in May, ...
We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...
FirstPartyCapital (FPC), the leading global sector-focused fund, today (11th June, 2025) announces a multi-million pound investment from IX Labs, the investment arm of Index Exchange, one of the world ...
Built around madInsights and madBuys, the new ecosystem delivers end-to-end visibility across marketing intelligence and advertising spend, powered by madSense's Optimized Language Models. The launch ...
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