Firms that successfully compete in today's ruthless business climate are naturally inclined to focus on customer needs. Because they are customer-focused, successful firms are also inherently more ...

A vertical marketing system (VMS) is one in which the main members of a distribution channel—producer, wholesaler, and retailer—work together as a unified group in order to meet consumer needs. In ...

Vertical marketing systems are ways that companies work together to streamline marketing for an entire distribution chain. These types of processes typically reduce costs and increase profit, while ...

This paper adresses itself to two intelligence of marketing information systems. The first refers to a basic philosophy and management acceptance of an intelligence system; the second relates to the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The commercial systems that fueled B2B growth over the past two decades are no longer fit ...

The extant literature on responding to the challenges of graduate employability approaches the issue primarily from the perspective of graduate preparation. It is often argued that the attributes, ...