New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...

Today’s consumers are increasingly interested in environmental issues. A recent survey by Ipsos and Sustainable Brands revealed 94% of people want to live a sustainable lifestyle. There are many ...

Entangled atoms, separated in space, are giving scientists a powerful new way to measure the world with stunning precision.