Many companies repeat the same missteps. Here are five real-world examples and the lessons you can apply before setting your ...

Learn what a price taker is, see examples in competitive markets like grain and oil, and understand how they differ from price makers in economics.

Learn how market power allows firms to influence prices by altering supply or demand, enhance profit margins, and control market barriers. Discover real-world examples.

For much of history, customized pricing was the normal way things happened. In the past, business owners sized up each customer and then bargained face-to-face. The price paid depended on the buyer's ...

Consumers love a good deal. But what they don't like is when a price is different for each consumer, a concept known as surge, variable, or dynamic pricing. According to a new NerdWallet study, which ...

CVS Pharmacy is taking a cue from Mark Cuban Cost Plus Drugs and will launch a pharmacy reimbursement model built around a drug’s cost, a pharmacy services fee and a set markup. The new approach, CVS ...

AI is transforming more than just how software works. It’s changing how it should be priced. The traditional SaaS playbook—charge by seat, bundle features, sign annual contracts—was built for a ...