Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount of traffic, ...

What is your average conversion rate? MarketingSherpa posed this question for their 2014 Ecommerce Benchmark Study. Nearly 3,000 e-commerce sites responded with reports of sales conversion rates ...

Understanding how to maximize the revenue generated from your website is the dream of most entrepreneurs. Website conversions are those macro or micro actions we want every visitor to take. They range ...

Conversion rates are a life and death matter for online businesses. When someone sees your checkout page, how likely are they to open up their credit card and actually buy something? Figuring out what ...

Being able to get traffic to your website is great, but if the traffic isn’t converting, then all of your search engine optimization (SEO) efforts will be wasted. It is common for some businesses to ...

Let’s run a thought experiment. Imagine two sites selling the same product to the same people, with the same website design. Site A has only a couple hundred visitors per month. Site B has several ...

Amplitude, a leading digital analytics platform, is debuting Web Experimentation, a solution that offers self-service A/B testing that enables enterprises to drive better conversion while preserving ...

Opinions expressed by Entrepreneur contributors are their own. Online marketing conveys a perception of being relatively straightforward. Unfortunately, however, most businesses have a hard time ...

For ecommerce SEO, shop category pages have been a key focus. But that could change. The presence of Google Shopping in the form of Product Grids and as part of AI Overviews is increasing rapidly.