Ever wonder what a Toyota Prime model is? Maybe I say "Prime" and you think of Amazon delivery or Optimus, the semi-truck leader of the Autobots. If you're a math teacher, maybe numbers like 1, 3, and ...

Toyota was an early adopter of plug-in-hybrid powertrains, first entering the segment in 2012 with the Prius Plug-in Hybrid. The PHEV version of the Prius took on the name "Prime" when it returned for ...

Just in time for Amazon’s Prime Big Deals Day, Toyota is stepping away from the Prime label. As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer ...

Toyota says the switch away from Prime is a matter of easier recognition Otherwise, RAV4 and Prius plug-in hybrids carry over with few changes Toyota’s sold the most Prime PHEVs in California ...

The fifth-generation 2024 Toyota Prius Prime enters its second year in the American market as a compelling plug-in hybrid compact sedan aimed at hyper-milers who don't want to compromise of comfort, ...

As one of the first, longest-running and bestselling hybrids in the U.S., the Toyota Prius has become colloquial shorthand for hybrids in general. It’s still one of the most fuel-efficient cars on ...

Forbes contributors publish independent expert analyses and insights. Michael Teo Van Runkle is a journalist who covers the auto industry. Even the earliest images released in late 2022 showing a ...

The least expensive 2024 Toyota Prius Prime, the plug-in hybrid version of the Prius hybrid, is the SE. Equivalent to the Prius hybrid’s LE trim, the SE is the Prime in its most basic form, and ...

We conduct a Car of the Year–style competition to determine which plug-in hybrid is best within its respective segment. After spending extensive time with our yearlong Prius Prime XSE test car and a ...

Our high-mile range record is only impressive if you know what the 2024 Prius Prime is normally capable of. The XSE and XSE Premium trims are EPA-rated at 39 miles of electric range before the noisy ...