Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...
Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ad-tech exec Asaf Nadler. His company Addressable, is out with a new service ...
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