The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on ...

Texas Tech could be in for a breakthrough year in 2024 as it contends for a conference title in the wide-open, new-look Big 12 ... flowing inside Williams-Brice Stadium as the music blares ...

After spending hundreds of million of dollars on facility upgrades and stadium renovations, and now on player acquisition, Texas ... has allowed Tech and others to behave like the New York Dodgers ...

The Texas Tech football team picked up its third commitment for the 2026 recruiting class on Saturday, getting a pledge from New Braunfels ... April 19 at Jones AT&T Stadium.

Texas Tech's 20-year stadium naming-rights agreement with AT ... or you could say, a new revenue stream, because AT&T's sponsorship payment was all done up front. So it's been 15-plus years ...