Among the many insightful talks at PGC London this year, Sybo head of brand Adam Collier took to the stage to discuss Subway Surfers, one of the world’s most downloaded mobile games. Specifically, ...

In our regular Mobile Masterworks feature we take an in-depth look at the story behind the biggest mobile franchises and apps around. What led to their creation? What made them such a success? And how ...

Subway Surfers, the endless runner title from Sybo, has been downloaded 4 billion times since its 2012 launch. The title was also the most downloaded mobile game of 2022. “Over ten years in the making ...