Learn how competition-driven pricing strategies work, their pros and cons, and how they impact market share and profitability ...

Licenses and subscriptions are popular pricing models. Learn how licenses and subscriptions work and how to choose a pricing ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Generative artificial intelligence (GenAI) has proliferated in the software world, with many executives jumping at the chance to offer new GenAI capabilities to their customers. But trouble is brewing ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

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