A new study published in The Journal of Neuroscience suggests that the human brain responds to colors in a way that is surprisingly consistent across different people. By comparing patterns of brain ...

White light can be blinding, cold, unforgiving. Our physical reality often finds it too much as well, splitting it apart any chance it gets. Plants are green because such wavelengths of light help it ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Excerpted from The Universe in 100 Colors: Weird and Wondrous Colors ...

The average human eye can see as many as 10 million variations in color, according to some estimates, from purest gray to laser green. Now scientists say they’ve broken out of that familiar range and ...

The team behind the 6P Color platform is bridging the gap between what consumers see in stores—like at Best Buy—and what they ...