A marketing sampling plan maps out how your company intends on gathering data to fulfill its short- and long-term marketing objectives. Methods for collecting market data include polling, surveys and ...

We can all agree that there are few marketing techniques older than sampling. Distributing samples has always been an incredibly effective way for brands to convert new customers and gain attention in ...

Various recent developments in survey theory have focused on the choice of sampling strategy guided by auxiliary information incorporated into a model. Efficiency and robustness concepts that play a ...

For anyone invested in NASA’s decades-long efforts to robotically explore Mars, now is the time for nail-biting. Launched last July and barreling toward the Red Planet and Jezero Crater is the space ...