Automotive software is becoming more expensive and central to a car’s identity. Infotainment, advanced driver-assistance systems (ADAS), traction control, and even powertrain management are all shaped ...

Most early-stage ventures and new products fail because too few customers want what’s offered. Specifically, either: 1) the product doesn’t address a strong unmet customer need; or 2) the need is real ...

The competitive market demands that new businesses perform product development swiftly from the design phase to the production phase for market competitiveness. Rapid prototyping services constitute ...