We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

I feel a bit sorry for product sampling. Since marketing began, it’s been a part of the mix for brands, and for good reason. On average, 35% of customers who try a sample will buy the sampled product ...

At Gordon Grade Coffee Company's office in Midtown Manhattan, 2,000 individual servings of Dr. Drip's eco-friendly premium drip coffee are ready to be shared with the masses. The start-up plans to ...