In the modern day, with the evolution of technology and growth of the digital spectrum, everything is accountable, transparent and reportable. The Internet has given brands a new way to build capital ...

New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...

The first skin care company that will roll out the improved sampling packets is Origins, who helped develop the new format. For a growing number of beauty brands, having a purpose helps their products ...

Amazon is experimenting with product samples as a paid service for CPG brands looking to increase sales. Maybelline and Folgers are two brands that have been sending product samples out to customers, ...