Traditional engineering utilizes knowledge and principles to design, build and analyze objects. Marketing engineering was coined to describe the process used by marketers to utilize knowledge-based ...

Enlightened marketing seeks to address some of the criticisms of traditional marketing philosophies and their impact on the community as a whole by incorporating five principles. The enlightened ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

Account-based marketing (ABM) is one of those buzzwords that I can't avoid in B2B marketing today. If I'm to believe the hype, I should trash all demand gen tactics and adopt ABM. While tech providers ...

Social media represents an opportunity to engage with online communities to foster tighter customer relationships. Those relationships, in turn, can increase brand recognition and loyalty, and ...

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

Do you want people to talk about your brand? Do you want buzz for your products on social media and visibility on e-commerce? Based on my experience, with a couple of marketing decisions, brands can ...

The classic comedy ‘Baby Boom’ perfectly demonstrates the principles of perceived value and customer engagement, and the ...

This course is compulsory on the MSc in Marketing. This course is not available as an outside option to students on other programmes. This course is a rigorous examination of the key analytical ...