A Mississippi couple launched a clean-ingredient sports drink company after struggling to find healthy options for kids.

Another incredible high school wrestling tournament is on deck this week with the final of the "Big 3" in-season high school tournaments about to get underway. The boys high school division for ...

Powerade today, April 23, launched its FIFA World Cup 2026 campaign, per details shared with Marketing Dive. The brand believes its well-rounded campaign has an opportunity to break through during an ...

Former New York Giants All-Pro Dexter Lawrence has been the dominant player at training camp for Bengals following offseason trade. The post Former Giants All-Pro Returns to ‘Dominant Form’ With New ...

Forbes contributors publish independent expert analyses and insights. Brook Choulet, M.D. is a Concierge Sports & Performance Psychiatrist. In a move poised to redefine sports sponsorships, Powerade ...

Michael Jordan appeared on Gatorade bottles, but he never had his own flavor. The new darling of the sports marketing world, LeBron James, will have that privilege when 32-ounce bottles of Powerade's ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...

Powerade, a Coca-Cola-owned sports beverage, has unveiled a global campaign featuring gymnast Simone Biles that is focused around supporting athletes’ mental and physical well-being, per a press ...

Powerade and Gatorade are popular sports drinks that contain water, a specific type of sugar, citric acid, and salt. They’re pretty similar, but Powerade contains more micronutrients. Share on ...

Add Yahoo as a preferred source to see more of our stories on Google. FILE - In this Aug. 5, 2010 file photo, bottles of Powerade sports drink and other Coca-Cola products are chilled over ice in ...