Once two cofounders reselling fridge magnets online ten years ago, David Wright and Melanie Alder have become Utah’s newest ...

“Coiltinis”, “Gel & Tonics”, and “Thirst Traps” are on PATTERN’s chief CURLtender (and founder) Tracee Ellis Ross’s cocktail menu. In the haircare brands first-ever TV commercial, Ross is turning ...

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

Left to right: Jill Marie Jones, Tracee Ellis Ross, Golden Brooks, and Persia White on the set of Pattern Beauty’s first-ever commercial. “Hair cocktailing is a common practice in our community: We ...

The first time I got my hands (and hair) on Pattern Beauty, Tracee Ellis Ross’s hair-care line specially formulated to bring out the best in curly and kinky hair, I was testing curly-hair products for ...

The blow dryer — out now — took two years to perfect, Pattern Beauty CEO and founder Tracee Ellis Ross tells PEOPLE Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the ...

“Each of these products is anchored in my personal routine,” Ross says of the launch. “When using these formulas, I want people to feel hydrated, radiant, and glowy. But mostly I want people to feel ...

Everyday it feels like yet another product launches, and to be quite honest, a lot of them miss the mark. A solid roll out and marketing campaign is one thing, but whether or not a product is actually ...