South Carolina will switch from Under Armour to Nike as its official athletic apparel provider starting in the 2026-27 academic year. This switch allows South Carolina athletes to wear Nike products, ...
In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike. At the time, Nike controlled the vast majority of the NBA ...
In my almost 20-year career as a journalist, I’ve never used my platform to ask anything of my readers. But in this case, I implore you to make this go viral. I’m writing this at the very top of the ...
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Auburn athletics officially makes the switch to Nike, ending a long deal with Under Armour
The long wait is over. Auburn athletics is officially "Team Nike." The switch from Under Armour to Nike was announced in April 2024 and is now in effect as of July 1, 2025. The familiar athletic ...
The brand, along with its affiliate Jordan Brand, comes into this year’s tournament repping 45 of the 68 teams in the field, up four from last year’s 41.
Under Armour Outpaces Nike at Boston Marathon: The Shoes That Helped Sharon Lokedi Set Course Record
The Boston Marathon isn’t a record-chasing course. It’s tactical, uneven, and often at the mercy of New England spring weather. Here, the win matters more than the clock. So, while no one expected ...
COLUMBIA — South Carolina athletics is switching from Under Armour to Nike as its official apparel supplier beginning July 1, 2026. The move was announced on Aug. 22 when the university's board of ...
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