Michael Jordan and Nike have a partnership widely considered the most successful athlete-endorsement deal in history.

Josh Giddey is set to become the newest member of PUMA Basketball. Check our Sneakers news for more upcoming releases and ...

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Nike is one of the brands sponsoring many famous athletes. When you think about where the world’s wealthiest athletes are making their endorsement money, it comes from many brands we regularly ...

Colin Kaepernick is staying ready and received big endorsements from NFL colleagues in a Nike ad posted to social media on Monday as he continues to hope for a return despite not throwing a pass ...

To discover the all-time worst athlete endorsements, check out "These Athlete Endorsement Deals Were Complete Disasters." With photos!

Brooklyn Nets star guard Kyrie Irving is not involved in an endorsement partnership with Nike Inc. NKE anymore. “Kyrie Irving is no longer a Nike athlete,” the company said in a statement ...

By capitalizing on its apparel and footwear dominance, diversifying its athlete endorsements, and adapting its marketing strategies, Nike can chart a new course on the green, carving a successful ...

Nike faces $1 billion tariff hit as sales decline continues. Company plans price hikes and production cuts while launching ...

Nike Basketball announced it has signed Bronny James to an endorsement deal, making him one of five student-athletes to sign with the company. He is one of three high schoolers to agree to such a ...

At the “Just Frame It: How Nike Turned Sports Stars into Superheroes” exhibition, visitors viewed vintage sports posters featuring athletes like Michael Jordan, Bo Jackson, and Billie Jean King. They ...

Nike shares have dropped significantly since 2021 due to a shift to online sales and increased competition, but college endorsements offer a path to recovery. NIL deals with college athletes and ...