Creating a marketing plan takes creativity, but relying on your instincts and gut feelings can lead to assumptions that don't pan out when you open your doors. The marketing mix consists of ...

A well-planned proposal will ensure you get the most out of your market research activity. Jyotishman Goswami, marketing frontrunner-NCT at De Montfort University provides 10 key steps to consider ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

To maximize the return on a marketing plan, there need to be controls in place to monitor the plan's progress. As a marketing plan moves along, the controls are constantly analyzed to determine how ...

Nearly every business, large and small, requires effective marketing campaigns in some form in order to be financially viable. Depending on the size and demand of your business, conducting the market ...

What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies even ...

Developing a marketing plan is an essential part of launching a business. Without a solid strategy for spreading the word about your company, you won't be able to attract new leads or build up a loyal ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "When you write a book, or when you read, it doesn't matter if it's fiction or nonfiction, they ...

This post originally appeared on the Nimble Thinkers blog, The Nimble Fix. Nimble Thinkers, part of Scranton Gillette Companies, is a full-service marketing agency led by industry experts experienced ...

Opinions expressed by Entrepreneur contributors are their own. Every online company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the ...