In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner, Jeannie Levinson, offer a step-by-step guide to launching a ...

The future of marketing will not belong to those with the biggest budgets or the most advanced tools. It will belong to those ...

Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study ...

Use of Generative Marketing AI (“GenAI”) has skyrocketed among businesses of all sizes for many reasons: The promise of cost and time savings, personalization at scale, easier and better customization ...

Today's marketers have more tools, technology, and data than ever before, with sophisticated strategies in place to build lasting customer relationships. This is according to the State of Marketing ...

Yahoo Racing is powered by Motorsport Network, providing expert reporting, analysis, and insider access across the world’s top racing series. Let’s be honest, self-centeredness is an ugly trait – not ...

Despite avoiding a triple dip recession thus far, the UK’s GDP is only 0.6% bigger than it was a year ago. Our economy is still 2.6% smaller than it was before the start of the recession five years ...

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

Opinions expressed by Entrepreneur contributors are their own. There’s a good chance that sometime this month you bought pizza. Think back to why you purchased from that particular restaurant. There ...