I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

When asked about TikTok, the majority of people will likely mention dances, funny sketches and other entertaining videos created by Generation Z users. Of course, that's a big part of this social ...

YouTube is a global video platform that can get your business in front of millions of potential new customers. Additionally, meaningful video content can attract and engage your target audience and ...

Channel 4 amassed more than 2.3 billion views across its social output in 2024, up 5.5% year on year. The figures were driven by YouTube and the broadcaster’s digital-first brand, Channel 4.0. The ...

Marketers aren't incorporating video into their campaigns are missing out on its numerous benefits. Investing in video marketing, a relatively new channel, can be scary, but the numbers don't lie: A ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

This as-told-to essay is based on a conversation with Meredith Noble, the 33-year-old cofounder of Learn Grant Writing, about the marketing strategies that have helped grow her business. Insider has ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing.

In an era when car buyers bounce between devices, platforms and even physical locations before making a decision, relying on a single marketing channel just won’t cut it. Today’s automotive ...