Letting an agency have the reins on your AdWords campaigns can give your company an edge over competitors. Here are five reasons why hiring the right PPC agency.can be beneficial for you. Having ...

Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on ...

I cannot imagine managing 85,000 Google AdWords accounts in a single MCC account but there are some big agencies out there. How many are you managing under one MCC account? I do know many don't ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

PRINCETON, NJ – Search marketing company NetElixir has launched LXRGuide: Agency, a paid search recommendation engine powered by machine learning algorithms, which enables search marketers to optimize ...

Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right? No! Get these ...

A Google AdWords Help thread has one Opera browser user complaining that he can't sufficiently manage his Google AdWords account using that browser. The Opera user said: The AdWords interface does not ...

Search marketing company NetElixir has launched a paid-search recommendation engine for agencies that company executives say reduces the time to less than an hour per week to manage dozens of accounts ...

Shimon Sandler posted about a feature he found in his Google AdWords account named “Manager Defined Spend,” or MDS. I emailed Google to find out more about this MDS feature, and this is the response ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

As internet advertising moves from text-based static ads to other formats (most notably video ads), Google is looking to make AdWords relevant to manage the increasing complexities in digital ...