Meet the winners of Bustle's 2025 Beauty Icon Awards for creators of the year: 9 TikTokers who carved their own must-follow ...

A mother surprised her young son with a makeup kit, recording his viral reaction on TikTok. On Oct. 2, TikTok user @samanthas2209 shared a clip in which she tells her followers that she recently ...

This is Halloween, this is Halloween! And sure, the date of the spooky holiday never changes, so there's really no excuse to not be ready, but that's usually how it goes. In fact, I never know what ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Seeking out tutorials ...

If your eyes look tired or small, the right makeup can change everything. These practical tips will help create a more open-looking gaze ...

Want makeup that will "give you the upper hand in defeating your male enemies"? Well check out this witty tutorial that not only does a darn fine job of demonstrating killer makeup, but reasserts ...

Makeup lovers know that a Halloween costume without a full face of makeup is simply just a thematic outfit. The transformation truly begins when the makeup brushes come out, which is why Halloween is ...