In a world where brand equity can make or break business fortunes, one strategy stands out as a game-changing accelerator: brand licensing. Brand licensing is a key pillar of many business strategies.

The U expands branding and licensing revenue, protects trademarks and boosts retail sales with Unrivaled Teamwear partnership ...

Pop-Tarts ice cream, Coffee-Mate Snickers creamers, and bottles of Chick-fil-A Sauces may appear to have little in common beyond their novelty, but they share a critical connection: they are all ...

Looking for inspiration? The following examples from various campus units show how the rules and best practices from the UB brand guidelines are applied to different products for giveaways or ...

For many colleges and universities, licensed merchandise has long been a quiet but steady source of revenue and brand visibility. From sweatshirts and baseball caps to water bottles and notebooks, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Licensed consumer products are a critical driving factor to amplifying movies, television ...

Claire’s evolution from retailer to lifestyle brand continues with the appointment of IMG as its global licensing partner to create a range of Claire’s-branded products. “At Claire’s we are ...

AUSTIN, Texas--(BUSINESS WIRE)--Sprinkles, the brand that redefined the cupcake category and set a new standard for modern dessert experiences, is announcing the expansion of its licensing program, ...

When Bronco Bricc soap went on sale in mid-May for $8 apiece, all 40,000 bars sold in three days. The partnership between Ford Motor Co. and the Dr. Squatch brand, which "provides organic and natural ...