The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...
In an unprecedented move, the brick maker has tapped the 'Star Wars' star to sell you on its controversial smart play sets.
Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first eight Smart Play sets landed in stores on March 1, offering a bevy of new ...
Matthew is a journalist in the news department at GameRant. He holds a Bachelor's degree in journalism from Kent State University and has been an avid gamer since 1985. Matthew formerly served as a ...
LEGO recently announced a new system that might change the way we interact with LEGOs. the LEGO Smart Play System comes with SMART Tags and SMART minifigures that activate SMART bricks for responsive ...
COPENHAGEN, March 10 (Reuters) - Lego is bracing for higher energy and raw material costs as oil and gas prices rise amid conflict in the Middle East, its chief executive said, as the Danish ...
🛍️ Amazon Big Spring Sale: 100+ editor-approved deals worth buying right now 🛍️ By Stan Horaczek Published Jan 27, 2026 4:48 PM EST Add Popular Science (opens in a new tab) Adding us as a Preferred ...
Even when you're in your 70s, there are still firsts to experience. Lego proved that at CES 2026, during its first-ever presentation at the electronics trade show. There the company introduced Smart ...
Lego's 2025 revenue rose 12%, profit grew 18% Sales growth outpacing the broader toy market Partnerships with global brands boost sales CEO says Lego can manage impact of global volatility COPENHAGEN, ...
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