While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

One of the biggest announcements at this year’s Consumer Electronics Show (CES) wasn’t a new TV or a robot — it was LEGO Smart Play. The futuristic technology allows LEGO builds to emit lights and ...

Or perhaps you saw Mashable's own CES coverage of the unveiling, when Lego made its first appearance at the world's biggest technology convention to officially announce Smart Play and Smart Bricks.

Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars sets. Lego bricks have been around since the 1950s and while it may seem ...

LEGO recently announced a new system that might change the way we interact with LEGOs. the LEGO Smart Play System comes with SMART Tags and SMART minifigures that activate SMART bricks for responsive ...

Lego bricks come in a bunch of shapes and sizes, but they’re getting a big technical upgrade in 2026 thanks to news announced at CES this year. Meet the Lego Smart Brick, a standard-sized 2 x 4 brick ...

Lego is launching a first-of-its-kind “smart brick”, which the Danish toy maker has described as its “biggest innovation” in decades. The new brick looks and clicks into place like a regular one but ...