Containing 17 grams of protein per serving, PowerMac will be available at retailers nationwide starting in April.
The product will be available in two flavors: original and white cheddar.
The corporation is now competing for market share with upstart mac and cheese brand Goodles.
Kraft Heinz has just announced it's launching a high-protein mac and cheese called PowerMac that delivers 17 grams of protein ...
PowerMac, which took nearly a year to develop, is the latest innovation from a major food company looking to turn around sales with trendy ingredients.
Fortified with pea protein, the new noodles deliver twice the protein, though experts say the product’s nutritional profile is more complicated — and the benefits come with trade-offs.
The product will be available in two flavors: original and white cheddar for $2.99 per 7.25-ounce box.