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“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

If you buy something through my links, I may earn a commission. Elevate your looks without breaking the bank. Amazon has tons of great fashion forward pieces that totally look like they could be ...

Gone are the days when coffee latte hues and the clean-girl aesthetic dominated the fashion scene. Each year, the industry unveils fresh fashion cores, often drawing inspiration from iconic 90s trends ...

Lauren Cochrane has long loved all things cute. This season, she discovers, designers are onboard, and they’re bringing a new subversion to the look. On my sixth birthday, I woke up in my bunk bed to ...

Cider is described as a "globally-minded, social-first fashion brand" that makes stylish clothing for the new generation. Their clothes are very affordable with most items being under $50. Their ...

It is hard to believe that we are approaching a decade since Kyary Pamyu Pamyu reignited international interest in Japanese kawaii with her 2011 hit song “Ponponpon.” Perhaps “reignited” is an ...