NBC Los Angeles

JCPenney's Valentine's Day Ex-Change lets you swap old jewelry for a new diamond

The Ex-Change will be available to the first 100 customers at JCPenney’s flagship store in Garden City, New York, and the ...

JCPenney is giving away jewelry in a Valentine’s Day 'Ex-Change' where you trade in gifts from an ex for new jewels

In exchange for their old jewelry, shoppers at select stores will receive a " ½-carat lab-grown diamond necklace set in 14k ...
Retail TouchPoints

For Valentine’s Day, JCPenney Invites Shoppers to ‘Ex-Change’ Their Old Jewelry

The JCPenney Ex-Change is a Valentine’s Day event at select stores where shoppers can bring in a once-loved treasure and ...
The Caledonian-Record

JCPenney Knows Feelings Change. Your Jewelry Can, Too.

"The moment our shoppers experience the quality, brilliance and variety of JCPenney’s fine jewelry, the surprise sells itself ...
MediaPost

JCPenney's Comeback Secret? A Good Laugh

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
Campaign Live

JCPenney gives people a fresh start with jewelry ‘Ex-Change’ day

This Valentine’s Day, JCPenney is gifting customers with something new and special … in exchange for something old and unwanted.
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The JCPenney Ex-Change

This Valentine’s Day, JCPenney is rewriting the romance novel. Not every love story lasts forever – and let’s be honest, not every piece of jewelry should have to either. Introducing The JCPenney ...