Today, Jerry West is best known as "The Logo," as a picture of him from Sport magazine was the basis for the silhouette that has literally symbolized the NBA for the past 55 years.

How Jerry West became the NBA’s logo. A photo of Jerry West, who died Wednesday at 86, was the inspiration for Alan Siegel’s red, white and blue design in 1969. June 12, 2024. 4 min.

How Jerry West became the NBA logo — and why David Stern never admitted to it. The NBA logo at half court that was inspired by Lakers great Jerry West, who died Wednesday at 86.

Jerry West was a 14-time All-Star for the Los Angeles Lakers. A statue of him outside Crypto.com Arena in Los Angeles has the star guard in a similar pose to the one that inspired the N.B.A.’s logo.

No one knows for sure who the NBA logo is based on, but everyone knows it’s Jerry West. If the league is still around in 100 or 1,000 years, it should always be Jerry West.. He was that good.

Jerry West was one of the most iconic figures in American sports history. But West was something else: an ally of Black players. NBA MVP Shai Gilgeous-Alexander agrees to record $285M contract ...

Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86. In 1969, the NBA hired a brand consultant ...

And thus, the logo. And thus, Jerry West became The Logo. And in so many ways, there couldn’t possibly have been a better choice for that honor than West, who died peacefully Wednesday at 86 ...

How did Jerry West become the NBA logo? The current NBA logo was established in 1969 when league commissioner J. Walter Kennedy hired Siegel to give the league a new look.

LOS ANGELES — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has been a blank white silhouette of a player flanked by panels of blue and red.

Jerry West was indeed the NBA logo model, confirms graphic designer who crafted the image in a week for $14,000 During West’s lifetime, the NBA didn’t acknowledge it was his silhouette on the ...

Jerry West was driven by losses. The defeats in the NBA Finals gnawed at him. “Those losses scarred me, scars that remain embedded in my psyche,” West wrote in his autobiography West by West ...