Damaged, overprocessed, and color-treated strands are restored to a state of softness, strength, and high-gloss shine.

In this era of infinite beauty trends, a Japanese hair care practice is gaining international interest for its concept of how to wash the hair as opposed to using fancy products. What makes the method ...

If it feels like everyone on your social feed went to Tokyo this year, you’re not imagining it. Japan has become one of the premier destinations—not just for travel enthusiasts, but for beauty ...

The Japanese are the best people to learn from when it comes to beauty, as they are always one step ahead and deliver finesse results, which the world is now slowly adopting. In today’s chapter, we’ll ...

We’ve collectively spent perhaps way too much time and money perfecting the coveted ‘glass skin’ look over the last few years, but in 2026, the obsession has migrated from the skin on our faces to our ...

For centuries, Japanese women have maintained the beauty of their hair through natural and economical rituals. Among them, the use of rice water stands out as an ancestral method for achieving shiny, ...